Customer loyalty is often a major objective within Customer Experience. You can analyze loyal behavior, for example from your sales figures or your CRM system. How do you find out about the customer's experience with your organization and how does this experience influence the intrinsic conviction (from the heart) and the loyal behavior of the customer?
Earlier this year there was a lot of interest in our webinar about digitizing quality management. In this blog a summary, in which you can read everything about Total Quality Management, the agreements with Experience Management and the conditions for successful implementation.