Target Super Promoters – How?

In the previous blog in a series of 7 about ‘Delivering the best service’ you read that it is much more profitable for companies to focus not only on complaints, problems, and dissatisfied customers, but on very satisfied customers. The promoters who spontaneously and actively recommend your company, brand, or product from an intrinsic motivation and who provide new growth. But how do you make sure you grab hold of these enthusiasts and never let go? This is discussed in this blog with many tips from Rijn Vogelaar, the brain behind the ‘super promoter’.