When conducting research, you often need to ask many questions to your customers to get to the core of their needs. However, long questionnaires discourage your respondents, and they cannot always express their true feelings or complaints. CYS has developed a method based on the Root Cause Analysis method (RCA) that is used in IT, which makes it very easy to map the drivers of your customers. But it can also be used in employee feedback, or any other target group. How this works, you can read in this blog post.
What is Root Cause Analysis?
Root cause analysis (RCA) is a method of problem-solving often used in IT. You drill down entirely to the real root of a problem. You solve the real problem rather than battling the symptoms, and this way, the most effective solution can be identified and implemented.