Employee engagement is an essential aspect of a successful and customer-oriented organization. The key lies in creating a working environment in which employees contribute proactively and enthusiastically to the organizational goals. This article highlights the conditions and strategies to structurally improve employee involvement.
The role of a Voice of Employee program
An effective Voice of Employee (VoE) program gives organizations insights into how employees feel, what motivates them, and where improvements are needed. This is crucial because engaged employees are not only more productive, but also ensure a better customer experience and lower absenteeism.
According to Gallup’s “State of the Global Workplace” report, global employee engagement is just 15%. This emphasizes the need for organizations to work specifically on increasing this involvement.
Conditions for a successful VoE program
Measure involvement structurally
Annual surveys do not provide sufficient insight into the daily motivations and challenges of employees. By collecting data regularly and continuously, you prevent employees from dropping out or having a negative impact on the customer experience.
Go beyond scores: focus on causes
Numbers alone don’t tell the whole story. It is essential to analyze the context and underlying causes of the results. This gives managers the information needed to take targeted action.
Use short questionnaires
Long surveys discourage employees from answering honestly and completely. By using shorter, targeted questionnaires, you collect qualitative data without overloading your employees.
From measurement to action: three levels of improvement
To increase employee engagement, organizations must implement improvements at strategic, tactical and operational levels:
Strategic level
Regularly put the results of engagement measurements on the management agenda. Decisions made at this level often have a major impact on teams and departments.
Tactical level
Analyze trends and drivers within the organization. Implement improvements that strengthen energy and motivation at an organizational level. Provide managers with concrete guidance on challenges within their teams.
Operational level
Involve employees in their personal development on a daily basis. Provide tools and resources that help them to continuously grow and realize their potential.
7 tips for a successful VoE program:
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Conclusion
Improving employee engagement requires a well-thought-out and structural approach. By continuously collecting feedback and working on improvements at strategic, tactical and operational levels, organizations can create a working environment in which employees feel heard and valued. This not only leads to happy employees, but also to a strong, customer-oriented organizational culture.