loyalty Customer Feedback Features

Easily set up a responsive customer feedback survey with our intuitive and easy to use software. You can choose from a wide range of question types, and pages, all ready to use.

Thanks to CYS’s unique Root Cause Analysis you only have to ask three questions to know exactly how to improve CX. The priority matrix automatically generates priorities on 64 categories, for all organization levels. And the open answers help employees to understand the emotion of the customer.

Whether you want to measure NPS, CES, or customer satisfaction, all of these questions, as well as other commonly used KPI’s and question types, are ready to use. No programming is necessary, and CYS will calculate and report the scores automatically.

Boost your response rate by completely personalizing and branding your invitations and questionnaires in both texts and look and feel. Match them to the customer journey and ask relevant questions only.



Customer Research, Customer Feedback Monitoring, and other tracking studies based around your customers run continuously. To avoid mistakes, decrease manual work and optimize continuous insights CYS is the absolute precursor in automation of your Customer Feedback processes.

Thanks to our automatic data imports, API, and connectors your customer data will continuously flow into our system. Our data management environment is build to manage and optimize your customer data without any manual work. Place smart actions via easy-to-use rules based on logical conditions on the data. Examples of these actions are improving data fields, merging data, selecting records, sending alerts, and managing the status of respondents.

In our questionnaire editor, CYS has implemented a release and version management procedure. This way you can change your questionnaire without the hassle of migrating your existing data. Your respondents are automatically redirected to the new survey, and reports are updated automatically.

Whether you want to do customer journey research, transactional or relational research, business to business or business to consumer, every research can be fully customized to the type of research and your industry.

Select the channel (e-mail, mobile app, QR code, link) that best suits your target audience or the touchpoint, or combine different channels. All the data will be stored in one database.

When customers give their feedback, they expect something to be done with it. The Closed-Loop Feedback feature enables you to create a task, and assign it to the right responsible person for follow-up automatically.


people Employee Feedback Features

Whatever your employee research is about, build customized employee surveys and dashboards with ease. All questions, pages and dashboard widgets are ready to use. With the mobile app, employees can give feedback anywhere and anytime they want.

Whether you want to measure eNPS, Employee Energy Pulse, or another KPI, all question types are ready to use. No programming is necessary, and CYS will calculate and report the scores automatically. 


Thanks to CYS’ unique Root Cause Analysis, you only have to ask three questions to know exactly how to improve Employee Engagement. The priority matrix automatically generates priorities on 64 categories, for all organization levels. And the open answers help to understand the emotion of the employee. 


The experience Culture Scan asks employees how they perceive the company culture and pinpoints what can be improved.


Is your organization ‘energizing’ or ‘draining’ your employees and why? The Employee Energy Pulse is a method for measuring and improving employee engagement.


Employees can fill in the questionnaire online, but also with the mobile app. Very useful for employees who don’t work with a computer, such as mechanics or store staff.

Does an employee want to remain anonymous? Personal data fields can be overwritten based on respondent wishes.


How to improve employee engagement? Based on employee feedback, CYS automatically shows where improvement is necessary and what the priorities are.


list_alt Features for Audits, Forms and Checklists 

Whatever your industry or responsibility, CYS helps to digitize checklists, controls, and more... With our intuitive software you can plan your checks, monitor progress, and report results.

Images say more than a thousand words. By adding a photo or video when performing an audit or filling out a checklist it becomes crystal clear what needs to be improved.

By adding conditions and top and bottom margins to your checklist, you avoid any discussion about the results afterward. When entering any value, CYS automatically determines whether the entered value is correct or incorrect. Is a value too high or too low? Then this can be reported immediately.

With CYS, you can perform all possible quality measurements. Creating audits or checks is a piece of cake with predefined forms and checklists, like image or condition checklist, input form, matrix questions, and media questions.

Determine yourself which checklist is available in the mobile app to whom and when. Maintain a firm grip on project progress. Automatic reminders ensure that employees will not forget to fill in checks and audits.


Focus on what is important. By adding scoring to your audit you are able to make the most important questions or answer categories weigh more than other, less important ones and let your results react on this.

business Data Management Features

In order to make data driven decisions, it is crucial to get your data in order. Go beyond managing your data and unleash its full potential. With the Data Management features, you can import, combine and improve your data.

Upload any data manually or automatically in CYS. To be assured of high-quality data, you can immediately transform data during the import process, or with automated processes at pre-set times. All imported data can be used for analysis and reports, including the reporting of business KPIs.

The CYS API belongs to the Representational State Transfer (REST) category. They allow you to perform 'RESTful' operations such as reading, modifying, adding, or deleting data from your CYS portal. The API Key Generator allows you to set different access points for different data sources or suppliers.


The APIs provide possibilities for;

  • Importing files in any import slot
  • Importing records (JSON) in any import slot
  • Export files from any import slot
  • Export files from any project database
  • Export records (JSON) from any project database
  • Using our CalculationEngine for exporting output of calculations from any dashboard

For more information, please take a look at our developer website https://api.cys.group.

Data are usually stored in different systems and different formats, which makes combining data time consuming and error sensitive.

CYS lets you connect multiple data sources with ease. From the data sources, you can drag & drop the data items you need into one database and use it for analysis and reporting.


By flagging the variables and data fields that contain personal data and setting a risk level (high, medium, or low risk). With customization per risk level and per project, even within a project separate conditions can be set within a single risk level.


Any variable or database column that is flagged can be managed by using scheduled procedures on all records that apply. All selected records are automatically anonymized based on your company's policy. With CYS your company minimizes the risks related to the personal data of your employees, customer, and other stakeholders.


For example; When your company policy states that personal data needs to be anonymized or removed within three months after being processed, the CYS software will automatically, after three months, overwrite all information that is flagged as high/medium risk personal data. With CYS you are always compliant and you lower the risk related to GDPR and Privacy without any impact on your insights.

Every company or department knows the challenge of keeping your data updated with the most recent changes. Managers that shift positions, reorganizations, restructuring of departments, customers and employees changing positions, new insights on segmentation, and many more changes that affect your data, research, and specifically your reporting structure. Where is the most actual file? Which system contains the correct organizational structure? Where is the most updated database?

The impact on your reporting structure is enormous. Not only to keep track of changes for future insights but also to change all existing data and reports according to the new situation. In CYS we have found the perfect solution. By creating one or more reference databases that contain the actual structure and correct information any project in CYS can use this information to enrich, improve or replace the data in that project. For future records, but also all existing records.

This reference database can be updated manually or automatically (using API or Import procedures). Using a Vlookup CYS will update all your new records automatically with the new data structure, without any manual work. If needed the CYS software will update and repair all historical records in any databases within 4 hours after the reference database is updated.

The result is that your reports, insights, and crucial KPIs are always reported up to date, and filtering, comparing and trends are always according to the actual and updated situation.


As a business, you probably use multiple software solutions. Some custom solutions, some SAAS solutions, and usually departments still use excel files for storing data. All these datasets and software solutions are set up and build for a specific purpose. For example, if you use a customer service system, this system and its data(structure) are set up to handle tickets, questions, or complaints as effectively as possible. When you use a CRM system, this system and its data(structure) are set up to keep track of activities and tasks related to your (potential) customer. When you have stores or a webshop the systems are focused on buying products and an efficient checkout process.

None of your software systems and their underlying data structure are set up specifically for research, reporting, insights, and business intelligence. These systems have their own data structures and are often missing relevant information needed to conduct research and provide the reporting and insights that you need as a business. Examples that are usually missing or incomplete are the organizational reporting structure and customer and employee background variables.

With CYS, you can edit and improve your data with automated processes. You can use our easy wizard, or use advanced SQL scripting. All these improvements need to be set up once and CYS continuously and automatically improves every record for you.

The result is that your reports, insights, and crucial KPIs are always reported up to date, and filtering, comparing and trends are always according to the actual and updated situation.

Labeling your data can help when combining different sources or in analyses in statistical programs. When your data is pushed into the CYS system the format is usually unlabelled. When your data is moved from an import to a project with labeled variables, CYS will recognize all the values and according to the type the system will label the field accordingly. The result is that your data is converted to optimize it for reporting and further statistical analyses.


dashboard Reporting Features

Only by making impact with data and insights are you able to improve. Motivate your employees with powerful and good looking reports with the CYS reporting features.  

Completely customize your own dashboards. Give them the look and feel you want, add your corporate identity elements, and create different tabs for different reporting purposes.

Choose from more than 100 predefined widgets, graphs, and visuals to create dashboards, all ready for use. Select the ones that match your reporting needs.

CYS offers all possible standard calculations, KPI’s and formulas. You can select the ones that you want to use in your dashboards, so everybody makes the same comparisons. All results are calculated automatically.


CYS has a flexible approach to what a year is and allows you to report on book year, fiscal year, or calendar year. Whatever fits your organizations' needs and is needed for your report. Next to this, we use Smart periods and Manual periods. The Smart periods are auto-calculated groupings that allow you to see progress and trendlines that fit your needs.


To provide maximum flexibility you can change the setting per dashboard and when needed, you can allow viewers of the dashboard to change and toggle between periods within each dashboard. You can set the standards to avoid any discrepancy with the rest of the organization on what is reported but without losing flexibility for the dashboard viewers ensuring full insights.


When publishing your dashboard to multiple users, you want them only to see relevant data and data that they are allowed to see. Account-based access allows you to define groups with particular capabilities and filter possibilities and assign users to it. You can decide for each widget individually what filters can be applied.


With custom made infographics you can report results any way you want. Create infographics by easily importing an SVG file and connecting it to your data.

Automatically create tasks and assign them to those responsible for follow up, or send trigger mails, all based on pre-set conditions. You can monitor the progress of all tasks and follow-ups in dashboards.


settings General Features

Discover the general settings to customize your portal the way you want.

Re-brand and re-sell our software for research, data management, and visualization as your own.

You can completely customize your portal according to your wishes by defining the look & feel, communication settings, and reporting settings.

The security of our customers' data, is our top priority. We go out of our way to provide you with trustworthy and reliable service, with comprehensive security at all levels.



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