Categories: Customer Experience Management, Customer satisfaction, Net Promoter ScorePublished On: April 18th, 2023
Waarom is de NPS belangrijk

The Net Promoter Score (NPS) measures customer recommendation intent and is related to sales growth. The Net Promoter Score was developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. The goal: to determine a unified and easily interpretable customer loyalty score that can be compared over time or across industries.

Research method NPS

Survey participants are asked the following question, &#