E-book: A successful CX program – From measuring to improving
Bringing Customer Experienceto life is a big challenge for many organizations. Customer feedback is collected, but there is often too much focus on the score (NPS, CSAT, CES) so that the efforts do not lead to structural and concrete improvements. How do you start improving instead of just measuring?
What is this E-book about?
How to listen to your customers, increase Customer Experience, and motivate employees within your organization?
How do you get management and the entire organization to think and act in a customer-oriented way?
How do you get a grip on all data, customer, and employee processes?
For who is this E-book interesting?
For every professional responsible for Customer Experience that wants to gain (even) more insight into the possibilities of how to improve CX.