Because of various important developments in the market, listening to your customers is no longer enough to gain a competitive advantage. Broader than Customer Experience, Experience Management encompasses Customer Experience along with other areas, such as Employee experience, Brand Experience, and Product Experience, which are all seen as interrelated.
What is this E-book about?
What are the most important developments that influence the ever-changing needs of customers?
What is Experience Management (XM) and why is it so important?
How to get started with XM to make your organization even more customer-oriented?
For who is this E-book interesting?
For every professional that wants to know more about Experience Management and how to measure and improve it.