The voice of the customer is more important than ever. Customer satisfaction research is a must for every customer-oriented company. However, if you want to make a difference, knowing the extent of your customer’s satisfaction is not enough. What matters is what you do with this information. In this whitepaper, you can read everything about CSAT, the popular customer KPI, and how you can apply it.
After reading this whitepaper, you will know:
What CSAT is all about.
What the difference is between this and other methods, such as NPS and CES.
How you can apply the CYS questionnaire to measure customer satisfaction in a useful manner.
How to take the step from measuring to improving customer satisfaction.
For who is this whitepaper interesting?
For professionals responsible for customer satisfaction that want to start measuring customer satisfaction. Or professionals who already use CSAT and want to get more out of their customer satisfaction research.