In the past year we have developed a lot of nice features that we like to share with you. This blog will learn you all about Esther’s favorite feature: Personalization. With this feature you are able to personalize your questionnaire anyway you want.

Watch the video below in which Esther explains why this is her favorite feature, how it works and what the results are. Do you prefer to read? Below the video you can find the video transcription.


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Why is personalization your favorite feature?

As a marketeer I love it that it is a piece of cake to give your research a personal touch!

Today, personalization is more important then ever. When you don’t use personalization, your respondents don’t feel addressed and there is a bigger change they are not willing to give their feedback.

How to personalize your questionnaire with CYS?

To personalize your questionnaire you go to your questionnaire, select the page or question you want to personalize and select the ‘field picker’. With the ‘field picker’ you can insert any field that is in your database. By linking your company’s data sources to CYS, you are able to personalize your questionnaire anyway you want!

01-personalization-how-to
Another way to personalize your questionnaire is by using the ‘rule engine’. With this user friendly script engine you can create personalized text based on any condition and logic.

What does it look like?

In the example below we used the name of the respondent and referred to the answer that was given to the previous question. 

01-personalization-hoes-does-it-look

What are the results?

Addressing your respondents with their name and referring to the interaction they are having with your company, completely flexible and based on logic, will increase your response rate and user experience!

01-personalization-results

About CYS

CYS offers one software solution for combining all relevant data and feedback from customers, employees and business. We are very proud of the features we have developed over the past year. Personalization is one of them. 

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