News
Aug 13, 2019
News
Customer research vs. Customer feedback, what is the difference?
Annual customer surveys provide a lot of beneficial insight for the long term, however, if you are looking to respond directly to the need of customers,...
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Jul 16, 2019
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CSAT, what is it exactly and how do you use it?
How do you as an organization find out when a customer is really enthusiastic, satisfied or loyal? There are various proven methods to measure this....
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Sep 11, 2018
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Being customer-oriented: what does it yield?
To stay ahead of the competition, improving customer experience is a matter of utmost importance for many organizations. Yet most managers and management...
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Apr 1, 2018
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PGGM brings research to life
Research can be so much more than an Excel sheet with numbers. How can you bring research to life in your organization? Josine Poley, market research at...
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Sep 23, 2016
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Loyal or satisfied: what is the difference?
Loyalty or satisfaction. These terms are often confused. Are you loyal when you are satisfied or is it the other way around? We give an explanation in this...
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