News
Dec 3, 2019
News
Creating a survey? A piece of cake with CYS (video)
You want to create a questionnaire? Or set up an audit or checklist? It obviously has to look professional and fit in with your research method and company,...
Read More
Nov 26, 2019
News
How to boost the response rate of your survey with personalization (video)
Personalization is more important than ever today, including in your research. If you don't personalize your survey, your respondents won't feel addressed...
Read More
Aug 13, 2019
News
Customer research vs. Customer feedback, what is the difference?
Annual customer surveys provide a lot of beneficial insight for the long term, however, if you are looking to respond directly to the need of customers,...
Read More
Jul 16, 2019
News
CSAT, what is it exactly and how do you use it?
How do you as an organization find out when a customer is really enthusiastic, satisfied or loyal? There are various proven methods to measure this....
Read More
Sep 11, 2018
News
Being customer-oriented: what does it yield?
To stay ahead of the competition, improving customer experience is a matter of utmost importance for many organizations. Yet most managers and management...
Read More
Apr 1, 2018
News
PGGM brings research to life
Research can be so much more than an Excel sheet with numbers. How can you bring research to life in your organization? Josine Poley, market research at...
Read More
Sep 23, 2016
News
Loyal or satisfied: what is the difference?
Loyalty or satisfaction. These terms are often confused. Are you loyal when you are satisfied or is it the other way around? We give an explanation in this...
Read More