• It makes little sense to measure the experience of a customer with a negative aspect such as a complaint, by asking to what extent they would recommend the company to others. In cases like that, the Customer Effort Score can do the trick.

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  • Online reviews have become much more important than ever before, especially for your online reputation.

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  • Recognizing and acknowledging your super promoters will help you deliver the best service and bring in even more enthusiastic customers.

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