• You can only achieve positive attention for your customers within your organization if your employees are enthusiastic.

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  • Recognizing and acknowledging your super promoters will help you deliver the best service and bring in even more enthusiastic customers.

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  • What are (super) promoters and how can they be recognized? Why should you do so in the first place? The answers can be found in this first blog entry in a series of 7.

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  • The Voice of the Customer; you can’t ignore it any longer! It’s not only about price or product anymore. The customer is more important than ever, just as his needs and wishes.

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