Measuring customer satisfaction gives you insight into the extent to which you meet the expectations of your customers. This is very important for organizations that want to work customer-oriented.
Many customer support departments use IT Service Management systems to provide consistent, transparent and efficient service. However, few customer service departments realize that their services play a crucial role in the distinctiveness of the organization.
It is no coincidence that companies such as Coolblue and Picnic are growing faster than the market. Over the past few years, these companies have built up the total experience they want to offer their customers with an eye for detail, thereby acquiring a distinctive position in the market.
