The past weeks the Voice of the Customer has been the main subject in our blogs. What is the Voice of the Customer, why is it so important, how to measure VoC and how to implement this into your organization?
1. Consider in advance what you want to know from the customer
Customer feedback provides a lot of data and information about the needs and wishes of your customer. Therefore, it is very valuable! Use the customer journey to determine which question you want to ask at which moment. Consider in advance what you what to know and why. This will help you to determine which KPI you want to use for measuring the Voice of the Customer. The customer feedback monitor of CYS analyses your intern