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Voice of Customer

Voice of Customer

Start your Voice of Customer program, learn to understand your customers better and improve the customer experience.

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Want to know everything about Voice of Customer?

Then you’ve come to the right place! Below you will find all information about what Voice of Customer entails and why it is important to focus on this.

Definition

What is the Voice of Customer?

The Voice of Customer is literally translated the voice of the customer. By examining the Customer Experience in terms of expectations, preferences and aversions, you learn to understand who your customers really are. With this you really get to know the customer and you find out what the customer values, what the customer lacks and what the customer wants.