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Customer Experience

Customer Experience

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Below you will find everything about what customer experience means and why customer experience is important. With many tips on how you can not only measure customer experience, but also improve it. And what tools do you need to put this into practice.

DEFINITION

What is Customer Experience

Customer Experience is the experience of the customer that is related to the feeling that is experienced, the resulting emotion. It’s about how your customers experience the culture, behavior, people, communication, products and services of your brand and organization during their customer journey. With the unique experience that the customer experiences, you distinguish yourself from the competition.